Pulse Commerce

The client had scaled to $12M ARR on a standard Shopify theme but was hitting hard limits. Their checkout conversion was below industry benchmarks, their subscription logic was held together with third-party apps that conflicted with each other, and their site performance was suffering under the weight of 40+ installed plugins.

They needed a platform that looked and felt like a premium brand, performed like a native app, and gave their team full control over pricing, bundling, and subscription logic without relying on app marketplaces.

We audited the existing Shopify store end-to-end — session recordings, heatmaps, checkout funnel data, and customer interviews. The data pointed clearly to three friction points: a cluttered product page, a multi-step checkout that lost users at the payment screen, and a subscription flow that was confusing on mobile.

We chose a headless architecture with Next.js on the frontend and Shopify as the commerce backend, keeping the client's existing product catalogue, inventory, and fulfilment workflows intact while replacing everything the customer sees.

A headless storefront built on Next.js with edge rendering via Vercel — delivering sub-second page loads globally. Product pages were redesigned from the ground up with a focus on conversion: social proof, variant selection, and add-to-cart all above the fold.

A custom subscription engine built on Stripe Billing, supporting flexible billing intervals, pause/resume, and mid-cycle upgrades. The subscription management portal lets customers self-serve without contacting support.

A dynamic pricing system that supports volume discounts, bundle pricing, and time-limited promotions — all configurable by the marketing team through a custom admin interface, with no code changes required.

Checkout conversion increased by 34% in the first 30 days post-launch. The subscription engine drove $840K in MRR within 90 days, and cart abandonment dropped by 22% following the redesigned checkout flow.

The client's engineering team now ships storefront changes in hours instead of days, and the marketing team runs pricing experiments independently — without a developer in the loop.